Google announced on August 6th that HTTPS encryption – available exclusively from SSL certificates – will now be a positive factor for search ranking position and SEO. Mastering SEO and getting the best ranking for your site is important. Google is the world’s most popular search engine by far and a majority of traffic for many sites, including personal websites, and especially for e-commerce sites, is driven by Google.

So, let’s make it simple: Having SSL for your site is a good thing. Not only does SSL provide encryption via HTTPS, which protects your visitors’ privacy and data; It also provides data integrity, so you and your customers know that their data or your website has not been tampered with. High assurance certificates (OV and EV certificates) also provide identity assurance so customers know you are who you say you are.